Their design idea was innovative and unique, including their choice of titanium, which at the time was largely used by commercial enterprises. Their idea of designing a thin titanium frame with no screws, rivets or welding points presented a problem for any frame manufacturers at the time. No one had machinery that could bend the wire without scratching it. That led to the decision to make everything themselves, including designing the tools that would work for their innovative idea.
Three years later their first collection, the Air Titanium frames, was born. This collection is still very popular to this day, being stylish, strong, ultralight and minimalistic.
After it’s groundbreaking use of high grade titanium, Lindberg has since continued on an innovative path, adding materials such as cotton-based acetate, buffalo horn, and the latest, trae+buffalo, which is an exquisite mix of fine wood variants and horn. Lindberg also has a “Precious Collection” which includes handcrafted frames made in Denmark from 18-carat yellow, pink, white or black gold, as well as platinum. Bespoke frames are also available to produce with rare stones, including diamonds set onto the frames.
Thirty-six years after inception, this Danish brand is a first class international eyewear empire, winning copious design awards. It is worn by many celebrities including Queen Elizabeth, Brad Pitt, Bill Gates, members of the Danish Royal family, and a population of those who love minimalistic simplicity, exquisite design and quality.