The brand identity is that of a luxury brand that is fun, provocative and maximalist with a “rock’n’roll” flavor. Edgy could also be coined as an adjective to describe the brand. As such a skull was chosen as the brand icon, “representing its wild spirit and provocative rock’n’roll attitude.
The eyewear collection of this line most definitely embodies the rock’n’roll essence that characterizes the brand. Manufactured with the highest quality of materials, Plein eyewear is an elaborate collection that boasts a plethora of details, thus promoting its position as a premium luxury brand. Some of these details include personalized crystals as well as embellishments of titanium skulls and studs forming a chain-like effect. Bold, thick frames with pronounced embellishments are also commonplace in this line.Philipp Plein eyewear is positioned for those self confident clients who are not afraid to “take their place in the spotlight”. As such his list of clients include hip-hop stars, and big-time ballers.
The Plein brand has expanded globally with almost 100 Philipp Plein direct-owned boutiques worldwide. There are flagship stores in Milan, New York, Las Vegas and on Rodeo Drive in Beverly hills.
Come and see our beautiful collection at Josephson’s flagship store at Bay and Bloor.
